The partnership between SIDE ST and A LINE on Rotate offers a ccccccc compelling case study on how strategic branding and creative ccccccc execution can complement each other to create a brand that is both visually striking and strategically sound. SIDE ST, founded by Maor Ofek, specialises in strategic brand-building for early-stage companies, ensuring startups establish a clear market position rooted in rigorous research, while A LINE, co-founded by Nick Monkhouse, is a global brand studio known for its ability to bring ambitious creative visions to life. When SIDE ST began working with Rotate—then known as Armoz—the company was still in stealth mode. Ofek explains: "We worked with the founders to define their positioning in the cybersecurity space and built the initial brand strategy. "Once the foundation was in place, with a clear focus on building a customer-first approach, it was clear to us that we needed a creative partner with experience working with global tech-consumer brands, especially someone deeply involved in Bay Area culture."

The partnership between SIDE ST and A LINE on Rotate offers a compelling case study on how strategic branding and creative execution can complement each other to create a brand that is both visually striking and strategically sound.

Complementary expertise

The partnership between SIDE ST and A LINE on Rotate offers a compelling case study on how strategic branding and creative execution can complement each other to create a brand that is both visually striking and strategically sound.

The partnership between SIDE ST and A LINE on Rotate offers a compelling case study on how strategic branding and creative execution can complement each other to create a brand that is both visually striking and strategically sound.

Complementary expertise

SIDE ST, founded by Maor Ofek, specialises in strategic brand-building for early-stage companies, ensuring startups establish a clear market position rooted in rigorous research, while A LINE, co-founded by Nick Monkhouse, is a global brand studio known for its ability to bring ambitious creative visions to life.

When SIDE ST began working with Rotate—then known as Armoz—the company was still in stealth mode. Ofek explains: "We worked with the founders to define their positioning in the cybersecurity space and built the initial brand strategy.

"Once the foundation was in place, with a clear focus on building a customer-first approach, it was clear to us that we needed a creative partner with experience working with global tech-consumer brands, especially someone deeply involved in Bay Area culture."

Complementary expertise

The partnership between SIDE ST and A LINE on Rotate offers a compelling case study on how strategic branding and creative execution can complement each other to create a brand that is both visually striking and strategically sound.

The partnership between SIDE ST and A LINE on Rotate offers a compelling case study on how strategic branding and creative execution can complement each other to create a brand that is both visually striking and strategically sound.

Complementary expertise

SIDE ST, founded by Maor Ofek, specialises in strategic brand-building for early-stage companies, ensuring startups establish a clear market position rooted in rigorous research, while A LINE, co-founded by Nick Monkhouse, is a global brand studio known for its ability to bring ambitious creative visions to life.

When SIDE ST began working with Rotate—then known as Armoz—the company was still in stealth mode. Ofek explains: "We worked with the founders to define their positioning in the cybersecurity space and built the initial brand strategy.

"Once the foundation was in place, with a clear focus on building a customer-first approach, it was clear to us that we needed a creative partner with experience working with global tech-consumer brands, especially someone deeply involved in Bay Area culture."

The partnership between SIDE ST and A LINE on Rotate offers a compelling case study on how strategic bran.